Leading Firm Presentation

Doubletree fellowship History 1969-1990 The first Doubletree Hotel opened in 1969 spick-and-span baked chocolate chip cookies were introduced in the 1980s beginning : www .doubletree .hilton .com History 1990s Doubletree partnership was formed in 1994 , following the merger of Guest Quarters Suites Hotels and Doubletree Hotels Promus Hotel Corporation and Doubletree Corporation merged in 1997 Hilton Hotels Corporation acquired Promus Hotel Corporation in diminution 1999 solution : www .doubletree .hilton .com certain Status Look to the central trees for one good night s eternal rest 150 plenteous-service hotels mid-market to upscale segment located primarily in the US in addition found in Canada and Latin America scope overly includes Doubletree Guest Suites and Doubletree Club get-go : Hoovers Current Strategies ( cc4-2005 Highlights obstreperous quality assurance configuration and property improvement picture Including 300 million of hotel enhancements immerse of the Sweet Dreams (R ) by Doubletree sleep experience to all told hotels cornerstone of new romance tone arm package for couplesSource : www .doubletree .hilton .com Current Strategies (2004-2005 Highlights Launch of Doubletree Travel engine room Solution to all hotels , which includes high-speed earnings entrée in all meeting cortege High-Speed Internet Access in all guestrooms Wi-fi Internet Access in hotel lounges , lobbies , restaurants and unexclusive areas PrinterOntm remote in-room guest printing service at all hotelsSource : www .doubletree .hilton .com coming(prenominal) Strategies enlargement Our target is to get to 200 hotels by 2008 said Dave Horton , Doubletree s senior vice president of disgrace management Doubletree opened sise hotels in 2004 , including the 755-room Doubletree Metropolitan Hotel new-fangled York and properties in Ch! icago , Los Angeles and Miami rim 10 of added hotels ordain be built from the ground up most of the growth will be through conversions Source : Travel weekly , 64 .

5 (Jan 31 , 2005 , p4 (1 Future Strategies perplexity program warmth , Attentive , Responsive , and Empowered places maximal emphasis on building brand loyalty by exceeding guests expectations . both guest , every time Source : www .doubletree .hilton .com Future Strategies New brand image publicizing campaign supplement the Doubletree experience effort to position it as the welcoming , clean option within the upscale hotel score Source : advert Age , Oct 16 , 2000 v71 p83 References Doubletree Corporation . Retriev ed October 10 , 2006 from hypertext transfer protocol /www .hoovers .com /doubletree-corporation /--ID__117499-- /free-co-factsheet .xhtml Goetzl , D (2000 , Oct16 . Doubletree puts friendly face on upmarket hotel FCB s 15 mil ads give hilton unit an unpretentious relaxed bearing . Advertising Age , 71 , 83 Milligan , M (2005 , Jan 31 . Doubletree eyes expansion and refurbishment . Travel Weekly , 64 .5 (Jan 31 , 2005 , p4 (1 Our Culture of CARE . Retrieved October 10 , 2006 , from hypertext transfer protocol /doubletree .hilton .com /en /dt /promotions /dt_care / mogul .jhtml jsessionid MKV5TBZX4UFOSCSGBIW222QKIYFCVUUC Our History . Retrieved October 10 , 2006 , from http /http /doubletree .hilton .com /en /dt /promotions /dt_history /index .jhtml jsessionid MKV5TBZX4UFOSCSGBIW222QKIYFCVUUC Maple...If you want to get a full essay, order it on our website: OrderEssay.net

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