In studies on intergroup contact , it has been press outn that direct moving-picture show to a minority group changes the opinion and lessens the prejudice by that participant Schiappa , Greg and Hewes wrote , a person s beliefs can be modified by that person coming into contact with acategory member and later on modifying or elaborating the beliefs about thecategory as a wholly (93 . In their parasocial contact hypothesis studies Schiappa , Greg and Hewes concludedCumulatively , the studies reported here run reenforcement for the PCH for two minoritygroups and across three television genres . The PCH has pregnant theoretic andso cial implications . For decades , mass commu! nication researchers have insisted thatmass media and television , in particular...If you desire to get a full essay, order it on our website: OrderEssay.net
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